As a brand, you surely know that product packaging is very significant to market your products. It should tell customers your brand story and ensure that your products are sold without a single word. As a brand owner, there are a few things you should consider before ordering the packaging for your bakeries. For instance, as customers become more environmentally conscious, you should consider eco friendly bakery packaging. This packaging can even turn out to be an ideal marketing tool. The packaging comes from recyclable materials approved as safe for food packaging. Thus, you can avoid product contamination that will cost you additional money. Even better, you will get the chance to influence your customers to recycle the boxes after they finish using them.
The Importance of Bakery Packaging
The freshness and aroma of bakeries are most important to bakers. To appeal to foodies and preserve the delicacy of your delicate bakeries, the bakery packaging is perfect for wrapping any bakery.
Every single brand works hard and places effort to make their products stand out in this competitive bakery market. They use great strategies to encourage consumers to buy bakeries such as cupcakes, cookies, muffins, etc. The main goal of the brand in today’s market is to be at the high rank of this tough competition.
For food customers, the packaging is an important determinant of product quality. You would not stand a chance to compete in the competitive market for long unless you combine your products with incredible packaging.
Tips to Stand Out with Your Eco-Friendly Bakery Packaging
Here are some tips to set up your eco-friendly bakery packaging if you want to stand out in the food industry:
Simplicity Is Recommended for Your Packaging Design
To make the presentation of products in the bakery more attractive, we recommend a simple packaging design for your bakery boxes. Today, people see simplicity as a new form of sophistication. Thus, it would be a great idea to make your packaging boxes simple with a unique style of decoration. These types of boxes will attract the most attention. Even more, they will provide the most memorable experience for your customers.
Packaging Materials Matter a Lot
Packaging materials are very essential in food packaging. Bakery products, such as pies, pastries, donuts, and cookies, are delicate products. These items require special attention from the baking process to the hands of your customers.
Starchy-aged bakeries are hard, dry, inflexible, and prone to crumbling. Not only does it affect the taste. Instead, it also lowers the rate of digestion and absorption in the body. Decaying is an unavoidable nature in the storage of bakery products. The good news is, product packaging can delay the effects of decaying.
Product packaging helps to store your bakery items in a relatively constant moist state. This way, it delays the aqueous phase separation of starch colloids. Colloidal dehydration is a significant cause of bakery decaying as well.
As a food that is meant to be directly consumed, bakery items should always be perfect. Why? In fact, these items have to be safe from contamination, dirt, and fungi during storage or transport. The moisture content of bakeries commonly ranges from 12-16%. If the temperature and humidity are not ideal, mould infection is everywhere. As a result, your bakeries would mould-prone food and spoil easily.
How Should the Material Be?
In modern days, some manufacturers have added anti-fungal elements and other measures in the summer. This effort works well to prevent mold and deterioration. Yet, if the bakeries are not properly packaged, the phenomenon of mold would become unavoidable. However, custom product packaging can prevent infection and prolong shelf life.
When it comes to product packaging, cardboard is the best choice. Avoid hard boxes in premium, low-cost packaging. Custom Bakery Boxes are widely famous for packing high-end products.
Meanwhile, cardboard, kraft, and corrugated materials will be much easier to assemble than rigid. Custom boxes are not only economical but can also be reused again. With its customizable features, you can store and ship the boxes easily.
Customers and manufacturers strongly recommend cardboard boxes. It is highly customizable. You can also adjust the boxes in any shape and size. Most importantly, you can include inspirational prints of bright artwork.
Sustainable packaging would reduce carbon emissions and protect the environment from harmful soil waste. It is also biodegradable and reusable. This way, you could lessen packaging waste and set aside your business budget for packaging.
Therefore, the material from which your bakery packaging is made must be hygienic and keep your baked goods in the best possible condition. You should choose sustainable packaging materials, like cardboard or kraft. These materials will guarantee the freshness of your bakery. Well, there is nothing worse than getting sweet bakeries but being unable to bring them home in perfect conditions.
Always Go for Customizable Packaging
Bakery items are diverse, they are available in various shapes and sizes. Accordingly, make sure you choose a customizable packaging box to fit all your bakeries according to their specifications. For sure, it would not be a good idea to place small cookies in huge packaging boxes.
Alternatively, packing your bakery items into a box of just the right size gives you a great opportunity to amaze your customers. What’s more, having custom bakery packaging with an aesthetic presentation is sure to give you a lot of attention.
The product packaging could be very attractive due to the availability of trendy patterns and vivid colors. These aspects make the products beautify and enhance the quality of the product. Packaging can also reflect the nutritional value of the product. After all, packaging could be a form of promotional tool.
Measure the Durability
Not only can bakery items be contaminated during storage, transport, and sale. More than that, you should also consider the risk of deformation. In particular, products with a smooth texture would increase the likelihood of happening. Packing bakery products in foil can prevent friction between them. Eventually, this can also play a role in shock absorption, preventing collisions and disrupting the appearance integrity.
As mentioned earlier, bakery items are delicate and vulnerable. Therefore, the packaging of the bakeries must be durable enough to protect them. This applies especially if you need to deliver the bakeries. In any case, always make sure that your packaging has the strength to secure your tasty bakeries during the shipping process. Keep in mind that you will lose more time, budget, and sales if your bakery items are damaged.
Customers like to receive food in good condition. No one likes to have things destroyed or damaged. The best part is, sustainable, durable, and environmentally friendly packaging benefits both customers and the environment.
Apply Attractive Printing Styles
According to a recent study, the most attractive element of an individual bakery packaging with a logo is a stunning print with a motivating image. Customers will remember your brand with the innovative printing technology on your packaging boxes. Vibrant images, excellent typography, and lively colors would motivate customers to make a purchase.
When it comes to printing, go for bright colors. Yet, your audience rating is very important for impressions. The choice of color should be according to age preferences. For example, foodies prefer neutral colors, black, pink, and blue to print on their products.
Apply Add-Ons and Stunning Coatings
Your bakery items will look more wonderful and elegant with bespoke bakery boxes. You could easily add features such as embossing, debossing, die-cuts, inserts, layout, vibrant fonts, and catchy graphics. You may also go for appealing coatings and laminations to enhance the look of your bakery packaging.
These contribute to the adaptation of the individual box. You should take advantage of these beneficial aspects in the packaging of your products to make your brand unique to your customers. It would assist you in captivating the hearts of food lovers at first sight.
You can find as many customization options as you like. This package will show your company’s achievements. Most importantly, this packaging comes in a variety of displays and needs. You can use the useful information from this post to make your bakery packaging the perfect marketing tool.
Now, you may be wondering how to get the best eco-friendly bakery packaging and develop your business. Well, that is why we are here.
Everyone at Instant Custom Boxes will do their best to work with you. We can help you create impeccable macaron boxes, pizza boxes, or any boxes you need to reflect your brand personality. What’s better, we offer free design support and full customization options for the boxes.
With us, you will get boxes with the most unique custom boxes designs to make your bakeries stand out. Our wonderful bakery packaging is made of premium quality material. Thus, it will set your bakery business apart from other competitors in the market.
If you think that this packaging will be very costly, then you should think again. Instant Custom Boxes take pride in providing the finest quality packaging and printing solutions at very reasonable prices. We ensure that there will be no compromises in the packaging box.
If you wish to get them, simply contact us, our customer representatives are available 24/7. Order now and receive this incredible eco friendly packaging with free shipping!