There is not a single cookie in the market sold without product packaging. If there is, perhaps not all customers would look at it. When it comes to getting your cookies sold highly, you need to be creative and unique in your cookie packaging ideas. Why? And how your packaging should be to attract those customers?
Cookies and the Cookie Packaging
Mmmm… cookies! Who doesn’t love to get a bite (or maybe two) of these heavenly taste treats? Cookies are, undoubtedly, loved by people of all ages everywhere in the world. From the appetizing smell to the sweet flavor, these treats can entice anyone.
Yet, cookies can never be separated from the cookie packaging boxes that wrap them. Why? Many reasons for this.
- The packaging prevents cookies from dust, heat, and other environmental harms
- The packaging makes cookies look more appetizing
- The packaging showcase the brand behind the tasty cookies
- The packaging helps to deliver the cookies from one place to another
- The packaging acts as the product advertisements
- The packaging influences customers to purchase the cookies
After all, cookies are sensitive and lovely. Thus, they deserve defensive yet appealing packaging.
How Your Packaging Should Be?
Cute and convenient cookie packaging ideas will be part of your items’ shopping experience. It is no denying that cookie packaging is an important part of branding your cookies. Why? Because your product packaging is designed not only to have your unique brand theme on it. More than that, this packaging also allows safely shipping for your cookies. Notwithstanding, your packaging will be the one that impresses those customers.
Think about the difference between well-wrapped and decorated cookies and cookies sold in a regular plastic bag. In the basic case, your packaging should look like this:
- Easy to use
- Promotes your brand
We know that one of the most important focuses for any brand is to get the attention of potential customers. This may seem like a rewarding effort but trust me, small things can really make a huge difference. Your product packaging, in this regard, can effectively help you to get a competitive advantage. It can give your customers a bright insight into what your brand is and what makes you different from other cookie brands.
Cookie Packaging Ideas – Let’s Start Designing Your Packaging!
For many cookie brands, the creative production of their product packaging is essential. There are many types of customizations that you can easily add to your product packaging.
Most packaging boxes for cookies are made from cardboard material or corrugated material. At Instant Custom Boxes, it will be easy to customize them in your creative ways.
Investing in cookie packaging ideas and include them in your branding strategy will definitely pay off. If you are a bakery owner looking for a cheap and effective way to increase your sales, then let’s start designing your packaging!
Apply Lively Artwork and Flamboyant Colors
You might have heard that colors have an influence on the way customers perceive an item. This is why you need to think creatively about how you can make your cookie packaging to be entrancing for your customers. A lively artwork combined with flamboyant colors can surely drive the interest of your customers.
You can discuss with the graphic designers at Instant Custom Boxes about the color selections, images, and fonts. However, whatever design you would go for, make sure it defines your items and brand the best way.
Deliver Information Stylishly through Your Product Packaging
Today, many customers demand more information about the product they are trying to purchase. When it comes to selling sweet cookies, you need to provide the essential details to win the trust of your customers.
Many cookie brands provide more information about the ingredients of their cookies. Those brands are aware of what important details they need to present in their own style. For this reason, you will need to focus on the typography style of your cookie packaging ideas. Many fonts you will find easily available today.
Of course, you can trust the experts at Instant Custom Boxes to create a whole new style. The stylish font and flamboyant color combinations can introduce your rich style to your customers.
Apply Captivating Themes to Your Packaging
There are different types of captivating themes available for your product packaging. However, you need to make sure that the theme you select is the most suitable for your delightful cookies. It is also important to associate this theme with your brand logo.
What’s more, it will also be a great idea to associate it with the color of your cookies inside. You can also try out using a gradient scheme. This is a new trend in cookie packaging. Thus, you can eventually become a changemaker.
Another good trick when choosing a theme is to consider the opportunity. For example, you can choose a Christmas, Easter, Valentine’s Day, or New Year’s theme. In this regard, you need to be aware of the specific color combinations associated with these occasions.
Make Product Connection
Let’s talk about the best cookie packaging ideas. Your packaging needs to stand out from many others. This is the only way customers will get the cookies from you. Connecting your product packaging with your cookies inside can help give your customers a lasting impression. Even better, this is also beneficial as many customers love to give cookies as gifts. This is an impressive way to improve the overall awareness of your cookies as well.
You can use different types of graphics, colors, images, and so on that support this purpose. By connecting your packaging with your items, you can increase the customers’ interest in your cookies.
Link Your Cookie Packaging to Your Brand
Are you still unaware of how important branding is to your cookie brand? Cookie packaging helps to increase the value of your brand in the market.
Yet, many bakery brands are not paying attention to their bakery packaging boxes. Well, the truth is, by linking your product packaging with your brand, you can easily enjoy the benefits of branding. All you have to do is make sure the theme is related to the color of your items inside.
Using images from your cookies and marketing campaigns will also be beneficial in this regard. This effort can really impress those customers who want to buy exclusive cookie items.
Or else, why don’t you turn your packaging into interesting brand stories? You can use images and short texts in innovative ways to educate customers about your cookie brand. What are some cookie packaging ideas to tell your brand story?
You can tell how did you got started, what was your idea, and what made your brand special? Then, you can start the continuation of your story. Remember to make it attractive enough for your customers to wait for your next installment. As you can see, your cookie packaging is also very useful for branding.
Use Those Small Gifts and Personal Notes to Drive More Customers!
Without any doubt, if you wish to win customer loyalty, you need to connect with them. You can delight your beloved customers by adding small gifts such as biscuits and truffles to your product packaging. Another great idea is to print a ‘thank you’ card and slip it into your cookie packaging.
Unique and personalized notes on your product packaging will make it stand out. Small gestures are important. Accordingly, using your packaging for such displays can greatly help increase sales and customer loyalty.
Promotional Offers Will Work Very Well
Different brands have come up with different tricks to reach more customers and increase their product sales. One of the best approaches to do this is to add a promotional offer for your beloved customers. It will surely please them while also shaping a strong connection with your brand. If you would just focus on cookie packaging ideas, you know that it is beneficial to announce promotional offers through your packaging.
This marketing effort can draw the attention of other potential customers who see your cookie packaging in the hands of existing customers. By doing this, you will be able to retain your existing customers at the same time. Because of this, they will feel their loyalty will be rewarded.
This is an interesting way your product packaging can appeal to your customers. As a result, you can make more money by selling more cookies with the help of your product packaging. Well…
No matter how excellent your cookies are, if your product packaging is poorly designed and contains inferior materials, they will not get out of the shelf right away. Thus, think out of the box and go for new things with the cookie packaging ideas above. Believe it or not, it pays off for something different.
On the other hand, you still need to make sure your cookies are not completely different from your competitors. Creating cookie packaging boxes might be very easy. However, it might be a difficult task to make it appeal to customers. To help you out in this, Instant Custom Boxes is always ready to assist you. Give us a call!