How Does Chocolate Packaging Turn Into a Marketing Tool?

chocolate packaging

Chocolate is sweet and appetizing. Some of us might be unable to imagine life without chocolate. If you are the same as I am, you love everything about chocolate. But what about the chocolate packaging? Is it an elusive temporary thing like a decadent treat? Or maybe, it is more important than we ever think about?

For many brands, displaying their chocolates in the best way is important. Well, the fact is, the amount of sales you will get depends heavily on the product display. Accordingly, product display is what your packaging delivers. Thus, if you wish to sell your chocolates higher, you need the right packaging that sells. But how does chocolate packaging turn into a marketing tool?

What Makes Custom Chocolate Boxes the Best Marketing Tool?

Alright, let’s talk about custom chocolate boxes. Have you ever been amazed and just fell in love with the appearance of a particular product packaging? Perhaps you might have bought chocolates from a brand multiple times just because they look good.

According to many studies, materials to colors of choice can really influence how the appearance of packaging is. In addition, your product packaging defines how customers perceive the taste of your chocolates. Additionally, it impacts whether they like them or not.

The Marketing Formula to Design Chocolate Packaging That Sells

chocolate packaging

Now, let’s take a closer look at marketing, as chocolate packaging can be used very effectively as a marketing tool. We will see the most commonly used AIDA formula for chocolate packaging. In this way, there are guides to refer to when designing the right packaging for your chocolates.

The formula outlines the four steps a prospect must take from first seeing a product to making a purchase. This AIDA formula can be described as:

  • A – The Attention
  • I –  The Interest
  • D – The Desire
  • A – The Action

Now let’s explore and see how this formula actually works.

Grab That Attention!

No matter how good your chocolates tasted, you can never get people to buy them without noticing the packaging box. This is why exactly the design of chocolate packaging itself is important. In fact, the design of your product packaging is highly important in the context of competing with many brands. As they said, the sales start with eye contact.

If you take a quick look at your custom packaging, what is the most noticeable? What will those customers see from your chocolate packaging?

  • The size

Your customers will see how your product packaging fits the chocolate inside. They will see whether the packaging will be too big and your chocolate inside is too small. Or vice versa. This influences the ‘Attention’.

  • The colors

Colors play the role in grabbing more ‘Attention’ as well. Accordingly, it totally depends on the customers that you are targeting. For example, if you are targeting kid customers, then you could go for bright color combinations. Yet, adult customers might not like bright colors. Then, the ‘Attention’ will shift to ‘Interest’.

  • The design

No doubt, the design of your packaging matters a lot. If you choose the packaging that will be difficult to open, then those customers might feel hesitant to get your chocolates. This influences in the ‘Desires’ those customers would have to your chocolates.

  • The brand message

A personal connection should be established. By having your brand message on the packaging, you can turn those potential customers’ interests and desires to get your chocolates into the desire to purchase (‘Action’).

So what is the conclusion from this?

As a brand owner, you need to always think about what your customers care about at an emotional level. Then, consider how you can convey that message to your product packaging so that they can quickly connect to your products.  

Keep in mind that your main goal when it comes to designing your chocolate packaging is to guide your customers through the four steps above.  If you will be able to manage to do that, the purchase will happen within no time.  

But What are the Reasons That Make Chocolate Packaging Matter a Lot?  

Don`t people just love chocolate, no matter how the packaging is? Well, an instinctual answer to this question would be yes. After all, some of us just love chocolate no matter what the chocolate packaging looks like. On the other hand, the reality is not really that simple for chocolate brands.

As you can see, our brain associates beautiful packaging with high-quality products. And people love to get and use high-quality products. High-quality chocolate packaging builds brand authority. Then, the brand authority will lead to sales. So you can see where everything starts.

What’s more, beautiful and desirable custom chocolate boxes don’t have to be expensive. With Instant Custom Boxes, you can find fair prices and have complete control over the designing process from start to finish.

Which Design Suits Chocolate Packaging?

chocolate packaging

So, now that we understand how does chocolate packaging turns into a marketing tool, don’t you want to get the right packaging for your chocolates? But which design suits you when it comes to packing your chocolates perfectly? Keep on reading!

Minimalist Design Is Still On the Hype

Minimalism plays a major role in the packaging design of sweets and confectionaries. Accordingly, a minimalist design can be applied to your product packaging. This type of design will help you convey refined purity and luxury.

Of course, chocolate packaging should never be boring in front of customers’ eyes. If you want to take your design to the next level, consider adding colorful elements to your minimalist look. For example, consider applying the colorful foil stamping from behind the white packaging. The color may change depending on the taste of your chocolate bar. Next, provide a logo that matches the color of the desired foil.

Luxurious Metallic Gold Design

The embossed metallic gold emblem will add a touch of luxury to your chocolates. Even better, this will especially effective when used in custom chocolate boxes.  Metallic gold goes well with a minimalist, modern packaging design with streamlined shapes. You can also add simple text and pop colors.

Vintage Retro Design

A vintage retro is another trend in packaging design that is being adopted by more brands. Well, those chocolate brands are no exception at all in this regard. When you apply this design to your packaging, those customers can return to the simple era when chocolates were a treat. This way, your customers will feel more value for the money they used to make a purchase.  

The organic design

We all are trying to get a healthier diet. Thus, incorporating organic produce into your diet will be the best way to go.  Using cardboard as your packaging material can really be a good start. You can take your chocolate packaging to the next level and add modern elements. This will give it a hip and modern feel.

In simple words, if we are talking about the design, you have no restrictions here. In fact, the options are so multiple that it can be difficult to determine the optimal design. However, the professional design team in Instant Custom Boxes can help.

What about the Packaging Style?

Now let’s discuss the packaging style. There are various options of box styles you can choose from. However, to represent your chocolates at their best, you need a unique one. So, let’s explore some of the unique styles of packaging you can choose.

Two-piece box  

This style is perfect for pralines, chocolate truffles, and toffees. The two-piece box comes with a base (shell) and a lid. Even better, you can customize the box as to how you need it to be. For instance, you can get a super strong double-wall box as the lid comes on top of the tray.

Tuck top box

Also known as one-piece box style, this box comes with a top panel that opens for easy access. Then, you can push it to the top of the box to close it.

Pillow box style

This pillow box style has been famous in chocolate packaging. The unique shape of the box makes it to be the best option when it comes to displaying chocolates.

Pyramid box style

Yes, this box comes in a pyramid shape. The distinctive appearance of this box will highlight your chocolates amongst thousands of others on the shelves.

Window box style

How about enticing your customers with your mouthwatering chocolates? A beautiful window on this box will give a lovely sneak peek that makes them want to get your chocolates as soon as possible!

Work with Us!

A qualified designer team at Instant Custom Boxes will love to work with your brand. We will do our best to find out what you really are doing and communicate it through your packaging design. Then, we will make sure your chocolates come with all the benefits to make them stand out on the store shelves.

If you are looking for the best, high-quality custom chocolate boxes, we will be your best packaging partner. No matter what your packaging needs are, we want to be part of your journey. With us, you will get the chance to design the boxes that you have been dreaming of. So, if you are interested and ready to get your hands on the most exclusive chocolate packaging boxes, you can always count on us. We provide you with the best packaging and printing solutions that will meet your needs! Simply contact us now and get a special discount for your custom packaging!

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