When it comes to selling sweet macarons, you will need the right macaron packaging wholesale. Find the creative ideas to design your packaging in this post!
Not a single macaron, whether homemade or industrially baked, is sold to the market without product packaging. If so, probably not many customers will pay attention to it. When it comes to selling sweet and delicate macarons, you need the packaging that flaunts those items. What are the reasons? And how should you design macaron packaging wholesale uniquely? Let’s talk about it!
What is Macaron?
Macarons are one of the best-sellers in the bakery industry that have been famous for centuries. The first thing you will notice about these sweet items is that they are soft and delightful at the same time. In addition, these bakery items usually come in bright, colorful, and sparkling shades. These bright colors make macarons look more appealing to customers’ eyes.
Considering the popularity and high market demand, many new brands are competing to offer their macarons. Of course, every brand tries to offer them in the most appealing way they can. To catch more eyes on their macarons, those brands use personalized macaron boxes.
What Things to Consider When Designing Your Macaron Packaging Wholesale?
In this modern business world, many brands have tried to catch the attention of their target customers with their wow product presentations. Well, the reason is quite clear. No one wants to buy poor-quality bakery items. Indeed, we can confidently say that product presentation plays a big role in shaping customers’ perceptions. For better or worse, it is your product presentation that shapes customer perceptions. Hence, if you can convince customers with your product presentation, it will not take long enough for them to think about bringing your macarons home.
In simple words, we can say that your product packaging is the most important thing your bakery business should always pay attention to. Your customers will view your product packaging and decide or cancel the purchase. With that in mind, there are some important things to consider when designing the right macaron packaging wholesale.
What are those things?
- What do your target customers want to see from your packaging of macarons?
- How do you want to present your delicious items and captivate the market customers?
- How would you like your tasty macarons to be viewed by your market customers?
- What is your budget, and how much will it cost to design your personalized macaron boxes?
After answering all the above questions, you can start designing your sweet macarons’ unique packaging.
Let’s Start Designing Your Personalized Macaron Boxes!
Instead of spending a huge budget on those expensive commercial advertisements, you can focus and invest in designing your personalized macaron boxes. So, let’s take a look at the following successful ideas for presenting your macarons in the unique way possible!
Design Your Packaging by Focusing on Your Target Audience
Before starting designing your macaron packaging wholesale, you need to know your target audience properly. When you understand your target audience clearly, you will be able to decide on the suitable design.
To make everything easier, you can consider the considerations below!
- Use a trendy or modern design to catch young customers
- Apply a funny and exciting design to attract the children’s customers
- An elegant or classy design will be perfect for attracting the elder customers
In addition, you will need to know better about the preferences of your target customers as well. You need to learn about what colors are trending in the market. Plus, you need to figure out what those customers expect from your product packaging. In the end, knowing your target audience better will help you magnetize them easily. Eventually, you can then drive them to purchase only from your bakery brand.
Don’t Be Lazy to Research the Market!
This applies more when designing the right packaging for your bakery items. You need to understand properly about the kind of items you are selling. Above all, you need to make sure that your product packaging is in line with the ongoing trends in the bakery market.
In simple words, you need to do market research before designing your bakery boxes.
In this essential research, you need to understand about some important things including:
- The color of packaging customers love to see for bakery items, especially macarons
- The most attractive shape of packaging for macarons in the market
- The material that most bakery brands use for their macaron packaging wholesale
- The printing style applied to the packaging for macarons
Make sure you understand all the things above if you wish to create the unique packaging for your macarons!
Determine the Purpose of Your Product Packaging Before Designing
The main purpose of product packaging should be to make your macaron items inside attractive in customers’ eyes. Yes, you need the design that will make your customers want to buy your macarons.
In addition, you need to make those customers want your macarons more than other items from other brands. To design your unique macaron packaging wholesale, you need to think about why customers love to see a type of packaging design over others. What do other bakery brands not offer?
Let’s say you use fruits in the ingredients of your macarons. In this specific scene, you can use fruit images on the front of your packaging.
Choosing the Right Packaging Material Is Important
As a business owner, you surely want to sell your sweet macarons more. But how do these customers know what they can expect from your macarons? Well, this is where exactly your product packaging comes to save the day. In this context, your product packaging is a key tool for connecting with your target customers and increasing sales.
Be Careful When Choosing and Designing the Layout
We all know that product safety is the most important factor when it comes to designing the right food packaging. Your product packaging must be able to keep your macarons fresh. In addition, of course, your packaging should protect your macarons from any type of contamination. This includes arriving at the end destination in the best shapes and conditions.
Consider the Impacts of Your Product Packaging
As a brand owner, you should consider the impacts that might happen from all your business activities. Of course, you do not want to ruin your brand name and reputation by using boring standard packaging. Even worse, you certainly don’t want to use the type of product packaging that can harm the environment.
You may still be wondering if your macaron packaging wholesale is recyclable. On the other hand, we know that materials such as plastic take years to absorb. Therefore, it harms our environment. So, if you want to make eco-friendly packaging, you need to use the right packaging materials such as Kraft or cardboard.
Personalize Your Macaron Packaging Wholesale
Personalizing your macaron packaging wholesale is a smart marketing technique to boost your sales. To do this, you need to work with a reliable and experienced packaging company. This company will help you design and personalize your product packaging uniquely.
This way, you can customize and personalize it to further promote your bakery brand. Not only will you have the option to apply your brand’s authentic design to the packaging proudly. Better than that, you will be free to choose color combinations, applied images, print styles, and more.
Speaking of printing styles, you can engrave your bakery brand name and logo onto the packaging with innovative printing. Doing so makes it easier to convert those prospects into your potential customers. After all, branded items get more attention, and macarons are no exception.
Consider How You Will Sell Your Product
Selling bakery items in retail stores or your own bakery shop requires different strategies from selling your items online. We can see the main differentiation when you need to ship your macaron items. You will need different packaging ideas for shipping your items to online stores. The reason is obvious; you need to create a good first impression when your sweet macarons reach those customers’ doorstep.
On the other hand, when you ship your delicious macaron products from your bakery to retail stores, the method will absolutely be a bit different. For sure, you will still need to secure your delicate macaron items properly in the packaging. However, when you ship your items to retail stores, you will want your personalized macaron boxes to drive customers’ purchasing decisions. Meanwhile, when you ship your macarons directly to customers’ doorstep, you will want your product packaging to inspire them to make their future purchases.
At the end of the day, when you have the right product packaging, it will speak loud about your sweet items without saying any word to customers. Even better, your authentic packaging will promote your bakery brand properly to the market as well.
Designing unique macaron packaging wholesale will benefit your bakery business in the long run. To design it properly, you need to work with a professional packaging supplier such as Instant Custom Boxes!
Good luck with your design!